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Avant-garde musician/indie cult hero Ariel Pink is back with his first new album in years, “Before Today.”
Mr. Pink, 31, born Ariel Marcus Rosenberg, recently told Heeb magazine that touring and performing are the only way to get his music out there.
“There’s no way of making money doing music unless I’m touring and I sell merchandise,” he said. “At first, I saw live performing as a necessary evil, because I really didn’t care about it. I had to figure out a way to enjoy it and what that would entail was that I get a really good band and that I would learn to actually, like, cultivate some sort of professionalism and a sense of commitment from band members. … It’s taken me a long time to learn these things, and it’s culminated with this record. I feel like it’s my first record, you know. Essentially, it is the first record that anybody has heard from me since what they’ve heard is always, like, cassettes from a dark age in my history. So this is my, kind of, ‘Hello, you may have heard about me.’”
Mr. Pink, who is based in L.A., offers no clues or insight about his music. “It kind of speaks for itself. You don’t talk about it,” he said. “You don’t give it critical praise or whatever. … People are so stupid. Musicians are so stupid. Everyone’s so stupid because they just talk about everything else besides terrible things that are happening in the world, just so they can live in the world and think it’s a TV show.”
Sounds like a fun guy.