Bar Refaeli is going under. No, not Australia.
The world’s leading Israeli supermodel is starting an online casual lingerie company called Undeez.com with fellow Israeli model Dudi Balsar. The website will be fully functional early next month, with merchandise basic and suitable for everyone.
Balsar came up with the concept for the business, while Refaeli is responsible for marketing and development.
“You’ll be able to buy clothes — underwear, socks, and t-shirts for men and women — in very soft, basic fabrics,” Bar told Elle. “I started the site with a friend because when I like a pair of underwear, I’ll get 30 pairs of it in the same color. But I don’t have time to go buy underwear all the time. And I had boyfriends who were the same way — they never had time to go buy socks and underwear, that’s for sure! — so this website is great because after subscribing, you get these necessities sent directly to you each month.”