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Comments (0)One of the most popular environmentally-friendly consumable product lines is called Seventh Generation. They make toilet paper, tissues, napkins - paper disposables that are mostly made from post-consumer recyclables; as well as bleach-free cleaning products. Their name derives from the Native American tradition of weighing the ethics of a certain behavior or policy by imagining how it will effect even the seventh generation hence. A truly noble sentiment, taking us way beyond our usual temporal perspective that falls somewhere between now and immediately. And, if we take it seriously, a compelling sentiment as well. But then I began to wonder, why the number seven? Arbitrary and random? Too easy and too dismissive of either a judicious choice or the earthy, powerful wisdom of folk traditions. Just because it is a really big number when it comes to generations, indicating… read more
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Seventh Generation
Posted by .(JavaScript must be enabled to view this email address) on 07/10/09 at 06:25 AM
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