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November 21, 2012

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#Giving Tuesday

Maayan Jaffe

What if there was one day when the entire country gave back? Would the impact be greater?
The founders of #GivingTuesday think so.
#GivingTuesday began its life as a simple idea: Take a day and give thanks.

“We have two for getting deals,” it states on the movement’s website, http://www.givingtuesday.org. “Wouldn’t it be great to have a day for giving back?”

A lot of people liked the idea.

New York’s 92nd Street Y has been the catalyst and incubator for #GivingTuesday, bringing the expertise of 139 years of community management to the project and providing #GivingTuesday a home.

The United Nations Foundation joined as partners, bringing its strategic and communications clout to the project. Then, a team of influencers offered their ideas, contacts and wisdom to help shape and improve the concept. Today, a powerful list of corporations and nonprofits have agreed to be founding partners, helping spread the word and committing to their own #GivingTuesday initiatives.

So this year, on Nov. 27, you too will have a chance to give.

In Maryland, there are well over a dozen #GivingTuesday projects, including one through The Associated: Jewish Community Federation of Baltimore.

According to the #GivingTuesday website, the federation is bringing together its campaign fundraisers and its hands-on volunteers for a phone-a-thon to reach hundreds of its donors. It is also offering a service learning project to aid service recipients and advance local media coverage to promote this new national day of giving. Every new and increased gift will also be matched by a generous MileOne Automotive Challenge Grant.

For more information, visit http://www.associated.org/getinvolved.

To find all Maryland #GivingTuesday projects, visit the program’s website, click on the “Partners” tab and sort by state.


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