BENESCH

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On Feb. 10, Charles “Chuck” Benesch, prominent advertising executive, at age 94. Mr. Benesch was one of two boys born in Baltimore to the late Sarah and Isadore Benesch. Charles received military honors, including a Bronze Star, for his service as an Army combat rifleman in Europe in WWII. Following his discharge, he attended Johns Hopkins University where he studied political science, then Columbia University where he earned his MBA in marketing. He graduated with many honors, including Phi Beta Kappa (Hopkins) and Beta Gamma Sigma (Columbia). In the late 1940s Charles met Sarah Japko, and the two were wed in August of 1948. After graduating from Columbia Business School in 1951, Charles entered the field of advertising in New York City. He worked in creative and market research, media analysis and planning, and direct mail from 1951 until 1989. Charles served as a Research Account Executive and Assistant Director of Research for Young and Rubicam Advertising Agency, and as Manager in Media Analysis at General Foods, which later became Kraft Foods. He managed the development of several successful programs, such as the General Foods media research program, where he undertook the largest media research and development program in the advertising industry. He also developed a media information program, monthly media forums, and annual seminars to establish programs designed to improve the effectiveness of General Foods’ media activities. For the last 10 years before his retirement, he served as a consultant, mainly for Citicorp. Charles will be missed greatly by his family and friends. He is survived by his loving children Jay Benesch and Bryan (Nancy) Benesch and grandson Evan Benesch. He was predeceased by his loving wife Sarah Benesch (née Japko); brother Samuel Benesch; and parents Sarah and Isadore Benesch.

Contributions may be sent to the Johns Hopkins Alumni Association, 3400 N. Charles Street, San Martin Center, 2nd Floor, Baltimore, MD 21218.


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