Don’t Forget the Shmaltz … Beer!


111513_Dont-Forget-the-Shmaltz-BeerBreak out the latkes, turducken and HE’BREW Beer, it’s time to celebrate Chanukah and Thanksgiving with the Shmaltz Brewing Company.

With a new 20,000-square-foot brewery in Upstate New York, Shmaltz Brewing is rarin’ to go with this year’s limited-edition anniversary releases, including Jewbelation Reborn, the annual HE’BREW holiday gift pack and its first-ever Black IPA, Death of a Contract Brewer.

A complex, enormous brown ale with a dynamic labyrinth of multilayered flavors, Jewbelation Reborn is brewed with 17 malts, 17 hops and soars to 17 percent alcohol. Since its inception in 2004, Shmaltz’s Jewbelation series has been hailed by critics and showered with accolades. Shmaltz’s annual HE’BREW holiday gift pack features eight 12-ounce bottles of beer, which include the World Beer Championship Silver Medal-winning Messiah Nut Brown Ale and Gold Medal-winning Rejewvenator, plus the unique collaboration beers with Terrapin Brewing (Reunion Ale ’13 — A Beer For Hope) and Cathedral Square Brewery (St. Lenny’s — The Immaculate Collaboration). It also includes two rare, barrel-aged beers, 2013’s recipe of R.I.P.A. on Rye (Great American Beer Festival, Silver Medal, 2010) and Funky Jewbelation. Completing the only Chanukah beer gift pack on any shelf this season are Death of a Contract Brewer and Jewbelation Reborn. The gift pack features a custom glass, Chanukah candles and instructions on how to build your own beer menorah — which details how to enter the annual Best Beer Menorah Facebook competition.

Shmaltz’s first-ever Black IPA, Death of a Contract Brewer (seven malts, seven hops, 7 percent ABV), was initially brewed to celebrate the grand opening of Shmaltz’s new brewery in July 2013. On shelves starting this month and available through the end of the year, Death of a Contract Brewer is available in 22-ounce bottles and with this year’s HE’BREW holiday gift pack.

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