In The Game

Azi Rosenblum’s RemSource is being considered for a commercial slot at the Super Bowl.
Azi Rosenblum’s RemSource is being considered for a commercial slot at the Super Bowl.

Azi Rosenblum could be the only person at this year’s Super Bowl who doesn’t care for football. At least, he hopes he will be.

Rosenblum and his company, RemSource, have made it to the second round of Intuit’s Small Business Big Game Contest. At the time of this writing, a panel of judges was considering RemSource for a third, semi-final round. The prize, should it win, is a television commercial spot during Super Bowl XLVIII and a trip for two to the game.

“When I think about winning, honestly, the only thing I think about is my son’s face,” said Rosenblum. “Don’t get me wrong. Going to the Super Bowl would be amazingly cool, but telling my son that he’s going to the Super Bowl, that would be cool.”

Rosenblum started RemSource in 2009 with his sister, Gali Wealcatch, as a two-person operation based out of Rosenblum’s basement in Pikesville. Today, the company has nine full-time employees, a real office and almost 50 clients, some of whom are in places as far away as Israel.

RemSource is a small business that offers administrative services to other small companies looking to outsource some of their administrative aspects in order to give themselves more time to focus on more important issues. The company specializes in assisting what Rosenblum calls “soloprenuers.” That is, one- or two-person businesses that provide a specialized service to customers.

“The idea was to provide for soloprenuers, microbusinesses and very small owner-owned-and-operated businesses an ability to have an administrative resource — to stop being responsible for all those things that come up during the day that have to get done to keep the business moving — so that they can focus on what their talent is, what their skill is, the thing that they wanted to do when they went into business,” said Rosenblum.

In a sense, RemSource is a one-stop shop for all the operational support a small business could need. From answering phone calls to scheduling appointments and keeping books, RemSource offers clients the nitty-gritty behind-the-scenes services that most people don’t get too excited about doing themselves.

“We like the generic stuff,” Rosenblum said.

He compares his company’s approach to an emergency clinic of sorts. When a small business comes to RemSource looking for help with administrative services, they begin with a one-month trial period. During this time, Rosenblum said, RemSource and the client work together to identify the client’s most critical needs. When the client seems to be stabilized, the situation is re-evaluated to determine whether there are any other places RemSource could step in.

“It’s like a triage type of thing,” he said. “And when they’re ready to expand and they’re ready to ask us for more services, we can grow their package with them.”

Having worked with businesses ranging from cosmetics to plumbing to legal services, Rosenblum and Wealcatch say they cannot pick a favorite business they’ve helped grow.

“I’m living the same reality that every one of our clients is,” said Rosenblum. “Watching a business owner experience growth — that’s what we’re here for.”

Heather Norris is a JT staff reporter —

What’s next?
Voting to advance to Round 3, which required each contestant to submit a brief video in Round 2 describing their business, ended last week and the pool of contestants will be reduced to 20 by next week. These 20 semifinalists will face a voting round by Intuit employees, who will then reduce the field to four finalists before voting opens again to the public to determine the grand-prize winner. At the time of this writing, RemSource was waiting to hear if it made it to the semifinal round. To learn more about RemSource or to cast your vote, visit MD/RemSource/384633.

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