Big Brothers Big Sisters of the Greater Chesapeake announced that Michelle Lawrence has been hired as director of marketing and communications, a first-of-its-kind role for the organization. Lawrence comes to Big Brothers Big Sisters from the second-largest running organization in the country, Atlanta Track Club. She brings with her a variety of experience developed in the advertising, sports marketing and nonprofit industries.
Lawrence is from Florida and graduated summa cum laude with a B.S. degree in advertising from the University of Florida. She started her professional career at Doner, a mid-size agency in Atlanta, where she managed every aspect of agency of record work for fast food, retail and higher education brands. After years in advertising, Lawrence made a transition to nonprofit marketing, most recently working as brand marketing manager at Atlanta Track Club, where she implemented the first rebrand in the organization’s 50-year history and handled all communications for the organization, including the world’s largest 10K running event.