PJ Library, a program providing free Jewish children’s books to families, is expanding to Russia.
The monthly book club, founded by American Jewish philanthropist Harold Grinspoon, is launching a pilot effort distributing Russian-language books in Moscow, it announced in a news release last week.
The program, in partnership with the Genesis Philanthropy Group, will initially serve Jewish children ages 4 through 8 and their families, with the first books to be distributed during Chanukah. Its goal is to reach up to 2,000 children and families by August.
While the project represents the first time PJ has distributed Russian-language books, the organization, with Genesis, for the past five years has sponsored events and other efforts to enroll North American Russian-speaking Jews in its English-language book program.
“We have seen huge demand for PJ Library among Russian-speaking Jewish families,” Grinspoon said in a news release issued by PJ Library. “Parents from all Jewish backgrounds struggle with the question of how to raise a Jewish family. The high-quality books introduced into the home through PJ Library empower and equip Russian-speaking Jewish families — whether in the United States or Russia — to engage Jewishly.”