Bringing its print products and custom media division under one corporate identity, the publisher of the Baltimore Jewish Times, Washington Jewish Week and Baltimore Style Magazine has rebranded itself as Mid-Atlantic Media, LLC.
The formation of Mid-Atlantic Media late last year consolidates the holdings of Owings Mills, Md.-based Clipper City Media and the Rockville, Md.-based WJW Media Group. One of the first actions of the new company was to acquire the Pikesville, Md.-based Smart Shopper, Inc., a direct mail response upscale magazine with zoned publications in Baltimore County, Howard County and Anne Arundel County.
In addition to its publications, the company also operates Mid-Atlantic Custom Media, a boutique design, content generation, sales and marketing division; its clients include The Jewish Chronicle in Pittsburgh, Pa., and corporate organizations in the engineering, healthcare and education fields such as Friends School of Baltimore, Garrison Forest School and Dixon Valve & Coupling Co. With a combined circulation of 250,000 households, each of Mid-Atlantic Media’s publications and affiliates cover the must-know people and challenging topics in Maryland, as well as targeted, in-depth news coverage of Jewish communities in the Baltimore, Washington, D.C., northern Virginia and western Pennsylvania areas.
“Our publications strengthen and build core communities in the Mid-Atlantic region and deliver an impressive ROI for our advertisers,” said Craig Burke, CEO of Mid-Atlantic Media. “We look forward to continuing to grow our custom media offerings, as well as expanding our reach into other markets.”
Originally formed in 2010 as WJW Media Group, the company purchased the assets of Alter Communications in 2012 and spun off the division as Clipper City Media. In acquired Smart Shopper in December 2014.