Baltimore residents stepped up this #GivingTuesday and showed their support of the Jewish community. At the conclusion of this national day of giving, The Associated: Jewish Community Federation of Baltimore raised $1.264 million dollars, surpassing last year’s #GivingTuesday total of $1 million, the most raised by any nonprofit in the nation.
The money raised will go toward The Associated’s Annual Campaign, which strengthens Jewish life in Baltimore, Israel and around the world.
“We are so pleased with how the entire Baltimore community has responded to Giving Tuesday,” said Marc B. Terrill, president of The Associated. “The past two years have been a testament to the kindness and generosity that Baltimoreans continue to exhibit. We are excited by the conversations we had with our donors and constituents about the importance of both giving back and making a positive difference in the community where we live.”
The money was raised through an old-fashioned “phone-a-thon,” where hundreds of volunteers committed part of their day to call on donors.
As part of the #GivingTuesday initiative, The Associated joined ‘Bmore Gives More’, a city-wide effort to make Baltimore the most generous city in the nation. Spearheaded by GiveCorps, which provides fundraising software and expertise to nonprofits, the stakeholders, which also included Baltimore Mayor Stephanie Rawlings Blake, raised more than $5 million. The effort was recognized by Henry Timms, founder of #GivingTuesday.
Now in its second year, #GivingTuesday was established by New York’s 92nd Street Y and the United Nations Foundation as a way to create a national day of giving on the Tuesday following Thanksgiving. The goal is to make this effort part of the national consciousness, following the retail “holidays” of Black Friday and Cyber Monday.